We improve the way hospitality professionals manage guest experience

We combine experience in travel tech, marketing, and operations to help properties turn guest feedback into better reviews and higher revenue.

Our Mission

To help anyone managing guest stays – from hospitality professionals to short-term rental owners – deliver better experiences through timely, actionable feedback.

We believe that improving the guest experience is the most effective way to improve ratings, increase bookings and grow revenue.

The problem we set out to solve

In hospitality, feedback usually arrives too late.
Guests don’t report issues during their stay, they leave them in public reviews after checkout.
By then the problem can’t be fixed, the experience is already compromised and the review impacts future bookings.
This creates a gap between what guests experience and what operators can act on.

A more proactive approach to guest feedback

We built this platform to close that gap.

By collecting feedback during the stay and centralizing insights across platforms, we help operators:

  • detect issues early
  • act in real time
  • continuously improve their properties

The goal is simple:
turn feedback into better experiences before it becomes a public review.

Built on experience in travel, marketing and hospitality technology

Hospitality Florence

The platform is built by professionals with experience across:

  • European travel tech companies
  • Digital marketing and performance optimization
  • B2B software and product development
  • Online distribution and OTA ecosystems

This background provides a deep understanding of:

  • How guest reviews impact rankings and bookings
  • How operators manage multiple properties
  • Where operational inefficiencies impact guest satisfaction

Why this matters

Guest satisfaction is not just an operational metric, it directly impacts business performance.

Higher ratings lead to:

  • better visibility on OTAs
  • higher conversion rates
  • increased pricing power
  • more bookings
  • more revenue

That’s why improving the guest experience is one of the highest-impact levers in hospitality.

What we believe

Feedback should be collected before checkout, not just after

Issues should be resolved in real time, not discovered later

Data should be simple, actionable and focused on impact

We build tools that help operators act, not just monitor.

Designed for Owners and operators who want to improve, not just monitor

Whether you manage one, a few properties or a growing portfolio, the platform is built to help you understand your guests better and continuously improve your performance.